The REthinkWASTE project
is funded by the LIFE programme of EU.
Our main objective is to rethink municipal tariff systems and to improve the urban waste governance through an innovative model based on PAYT + KAYT approach


What is it?
Pay-as-you-throw tariff schemes (PAYT) are based on the “polluters-pay principle”.
They dynamically charge waste producers on the basis of the actual amount of waste generated and provide incentives for the collection of recyclable waste and the reduction of mixed waste.
The effect of PAYT dynamic tariffs is to make waste prevention, reuse and better separation at source for recycling more economically attractive, increasing the waste producer’s responsibility.

What is it?
Know-as-you-throw (KAYT) is an innovative concept to reduce municipal waste and increase separate collection through a knowledge & persuasion-driven approach.
The idea is that the habits of citizens towards separate collection can be improved by informing them in a continuous and convenient way, combining technology, gamification, one-to-one meetings with real informers and some economic and/or social benefits.
Seven pilots implement PAYT-KAYT modular tests:

Life REthinkWASTE and Life FOSTER together to improve waste management
Today Life REthinkWASTE is participating in the final conference of the Life FOSTER project, at...
Read MoreSant Just Desvern reduces by 30% the amount of unsorted waste generated in households, through an individualized awareness program to improve waste management and smart containers
Positive results of the first LIFE REthinkWASTE pilot test in Spain together with the introduction...
Read MoreThe testing of the KAYT approach in Bassano del Grappa and Varese: two new short video animations outline the experience
Two short video animations are currently available on the YouTube channel of the Life REthinkWASTE...
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Administrations and waste utilities