The REthinkWASTE project
is funded by the LIFE programme of EU.
Our main objective is to rethink municipal tariff systems and to improve the urban waste governance through an innovative model based on PAYT + KAYT approach


What is it?
Pay-as-you-throw tariff schemes (PAYT) are based on the “polluters-pay principle”.
They dynamically charge waste producers on the basis of the actual amount of waste generated and provide incentives for the collection of recyclable waste and the reduction of mixed waste.
The effect of PAYT dynamic tariffs is to make waste prevention, reuse and better separation at source for recycling more economically attractive, increasing the waste producer’s responsibility.

What is it?
Know-as-you-throw (KAYT) is an innovative concept to reduce municipal waste and increase separate collection through a knowledge & persuasion-driven approach.
The idea is that the habits of citizens towards separate collection can be improved by informing them in a continuous and convenient way, combining technology, gamification, one-to-one meetings with real informers and some economic and/or social benefits.
After LIFE – Big data and waste management: Etra’s experience in the REthinkWASTE project presented at an international conference
The REthinkWASTE data integration and analysis platform for intelligent waste management, developed by DataRiver for...
Read MoreTraining and one-day workshop on the PAYT-KAYT approach in Cittadella on 24 January.
Etra and the Consiglio di Bacino Brenta are organising a workshop focusing on the innovative...
Read MoreFinland is closer to REthinkWASTE thanks to Life CircWaste!
On the 8th and 9th November, a representative team of the project CircWaste from Finland...
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REthinkWASTE Toolkit for Public
Administrations and waste utilities