The testing of the KAYT approach in Bassano del Grappa and Varese: two new short video animations outline the experience

Two short video animations are currently available on the YouTube channel of the Life REthinkWASTE project, reporting on the experience of the innovative KAYT (know-as-you-throw) approach tested in Bassano del Grappa (VI) and Varese, implemented with the “Riciclo e vinco!” contest throughout the year 2021. The pilot lasted one year, during which registered citizens received […]

Life REthinkWASTE project partners meet in Cittadella (PD)

New enthusiasm for the project actions after the partner meetings held in Cittadella (PD), on 27th and 28th April! The partners of the Life REthinkWASTE project met in the charming setting of Cittadella, a municipality in the province of Padua and member of Etra spa, the lead partner. The first day was dedicated to the […]

ETRA – Bassano del Grappa and Varese. Preliminary results of KAYT pilot testing

The results of the first six months of the KAYT (Know As You Throw) testing in the Life REThinkWASTE pilot areas of Varese and Bassano del Grappa are now available. REThinkWASTE’s KAYT approach involves interaction with the user via whatsapp/telegram messages providing information and quizzes to stimulate proper waste collection among citizens. In addition, the […]

Varese, 21 of July: the first “ENVIRONMENTAL DAY&NIGHT”

Halfway point for the experimental phase of the LIFE-REthinkWASTE project in Varese. Through a KAYT (Know-as-you-throw) approach including customised telematic messages, gamification, eco-coaches and shopping vouchers, citizens are nudged to improve their separate collection of waste. On July 21st, the city of Varese will host an all-day event dedicated to the environment to celebrate the […]

Inside “RICICLO E VINCO” in Varese. Eco-coaches, the platform and the awards

The trial of KAYT in Varese, in the pilot area with 5,000 inhabitants of Bustecche and San Carlo districts, reached the full implementation phase in early 2021, as a local test of LIFE RethinkWaste project translated into “Riciclo e Vinco” (recycle and win) initiative. Eco-coaches Since January, taking into account the restrictions due to the […]