{"id":4400,"date":"2022-09-01T12:49:57","date_gmt":"2022-09-01T10:49:57","guid":{"rendered":"https:\/\/rethinkwaste.eu\/?p=4400"},"modified":"2022-09-01T12:54:58","modified_gmt":"2022-09-01T10:54:58","slug":"lexperiencia-de-la-prova-pilot-de-gxc-a-sant-just-desvern-explicada-en-un-breu-video-documental","status":"publish","type":"post","link":"https:\/\/rethinkwaste.eu\/es\/lexperiencia-de-la-prova-pilot-de-gxc-a-sant-just-desvern-explicada-en-un-breu-video-documental\/","title":{"rendered":"La experiencia del enfoque GxC o KAYT en Sant Just Desvern resumida en un nuevo video documental"},"content":{"rendered":"<p>Un <a href=\"https:\/\/youtu.be\/zRTyLcvfvj0\" target=\"_blank\" rel=\"noopener\">nuevo video documental<\/a> que describe de forma breve la experiencia del innovador enfoque GxC o KAYT (Generaci\u00f3n por Conocimiento, o Know-as-you-throw en ingl\u00e9s) implementada en Sant Just Desvern, se encuentra disponible en el <a href=\"https:\/\/www.youtube.com\/channel\/UC_NCF8yBVN93tNVfIAUd7lA\" target=\"_blank\" rel=\"noopener\">canal YouTube del proyecto LIFE REthinkWASTE<\/a>. La prueba piloto se implement\u00f3 con la estrategia denominada <strong>#coneixelquelences<\/strong> desde mayo de 2021 hasta mayo de 2022.<\/p>\n<p>El piloto dur\u00f3 un a\u00f1o, durante el cual los ciudadanos registrados recibieron mensajes semanales en sus tel\u00e9fonos m\u00f3viles a trav\u00e9s de WhatsApp, Telegram o SMS, con informaci\u00f3n y retos sobre la correcta clasificaci\u00f3n de residuos. Adem\u00e1s, los usuarios recibieron mensajes con informaci\u00f3n personalizada sobre el n\u00famero de aperturas de los contenedores para la fracci\u00f3n org\u00e1nica y resto, con informaci\u00f3n y an\u00e1lisis sobre el significado de sus h\u00e1bitos. El tono amable y cercano de los mensajes mantuvo la atenci\u00f3n de los usuarios sobre el tema de la clasificaci\u00f3n de residuos, estimul\u00e1ndolos a mejorar su comportamiento.<\/p>\n<p>Los participantes que interactuaron respondiendo a los mensajes participaron en una loter\u00eda de vales para gastar en comercios locales, as\u00ed como en un sorteo final de 12 bicicletas el\u00e9ctricas. Los resultados de la prueba se presentaron durante la jornada ambiental en Sant Just Desvern organizada durante las fiestas del barrio de Mas Llu\u00ed en junio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo video documental que describe de forma breve la experiencia del innovador enfoque GxC o KAYT (Generaci\u00f3n por Conocimiento, o Know-as-you-throw en ingl\u00e9s) implementada en Sant Just Desvern, se encuentra disponible en el canal YouTube del proyecto LIFE REthinkWASTE. La prueba piloto se implement\u00f3 con la estrategia denominada #coneixelquelences desde mayo de 2021 hasta [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,52,53],"tags":[],"class_list":["post-4400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es","category-pilots-area-es","category-sant-just-desvern-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La experiencia del enfoque GxC o KAYT en Sant Just Desvern resumida en un nuevo video documental - REthinkWASTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rethinkwaste.eu\/es\/lexperiencia-de-la-prova-pilot-de-gxc-a-sant-just-desvern-explicada-en-un-breu-video-documental\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La experiencia del enfoque GxC o KAYT en Sant Just Desvern resumida en un nuevo video documental - REthinkWASTE\" \/>\n<meta property=\"og:description\" content=\"Un nuevo video documental que describe de forma breve la experiencia del innovador enfoque GxC o KAYT (Generaci\u00f3n por Conocimiento, o Know-as-you-throw en ingl\u00e9s) implementada en Sant Just Desvern, se encuentra disponible en el canal YouTube del proyecto LIFE REthinkWASTE. 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