The experience of KAYT approach in Sant Just Desvern in a short video documentary

A new short video documentary is currently available on the YouTube channel of the LIFE REthinkWASTE project, reporting the experience of the innovative KAYT (Know-as-you-throw) approach tested in Sant Just Desvern. The test was implemented with the so called #coneixelquellences strategy throughout May 2021 – 2022.

The pilot lasted one year, during which registered citizens received weekly messages on their smartphones via WhatsApp, Telegram or SMS, containing information and amusing quizzes on correct waste sorting. In addition, users received messages with personalized information on the number of organic and residual waste deliveries (i.e. container openings) with information and analysis about the meaning of their habits. The friendly and easy-going tone of the messages maintained the users’ attention on the topic of waste sorting, stimulating them to improve their behaviour.

Participants who interacted by replying to the messages participated in a lottery for vouchers to spend in local shops, as well as a final draw of 12 electrical bikes. Results of the test were presented during the environmental day in Sant Just Desvern hosted during the festivities of Mas Lluí neighbourhood in June.