New video about the project: “LIFE-REthinkWASTE. Rethinking selective collection”

The ARC has produced a new video for disseminating the project LIFE-REthinkWASTE. It’s a short video (2 minutes long) in which you can see: An introduction of the pilot areas of the project, placing them on the map A brief explanation of the new concepts: Pay-as-you-throw (PAYT) and Know-as-you-throw (KAYT) A presentation of the goals […]

Varese, 21 of July: the first “ENVIRONMENTAL DAY&NIGHT”

Halfway point for the experimental phase of the LIFE-REthinkWASTE project in Varese. Through a KAYT (Know-as-you-throw) approach including customised telematic messages, gamification, eco-coaches and shopping vouchers, citizens are nudged to improve their separate collection of waste. On July 21st, the city of Varese will host an all-day event dedicated to the environment to celebrate the […]

New video about Life-REthinkWASTE project and #coneixelquellences campaign

The video was showcased in the course “Environmental taxation applied to waste (PAYT) and other incentive systems (KAYT)” In the third and last session of the course “Environmental Taxation applied to waste (PAYT) and other incentive systems”, Núria Pallerès, head of services and environment of the City of Sant Just Desvern, explained the implementation of […]

Inside “RICICLO E VINCO” in Varese. Eco-coaches, the platform and the awards

The trial of KAYT in Varese, in the pilot area with 5,000 inhabitants of Bustecche and San Carlo districts, reached the full implementation phase in early 2021, as a local test of LIFE RethinkWaste project translated into “Riciclo e Vinco” (recycle and win) initiative. Eco-coaches Since January, taking into account the restrictions due to the […]

Bassano del Grappa. Etra launches pilot activities

ETRA, project leader of LIFE-REthinkWASTE, has launched the pilot activity of the project in Bassano del Grappa (Italy, Vicenza Province). The aim is to experiment an innovative system of communication and interaction with users to inform them in real time about their behaviour related to waste disposal. Families living in the pilot area (the waste […]