The testing of the KAYT approach in Bassano del Grappa and Varese: two new short video animations outline the experience

Two short video animations are currently available on the YouTube channel of the Life REthinkWASTE project, reporting on the experience of the innovative KAYT (know-as-you-throw) approach tested in Bassano del Grappa (VI) and Varese, implemented with the “Riciclo e vinco!” contest throughout the year 2021.
The pilot lasted one year, during which registered citizens received weekly messages on their smartphones via WhatsApp, Telegram or SMS, containing information and amusing quizzes on correct waste sorting. In addition, users in Bassano received messages with personalized information on the number of recorded non-differentiated waste deliveries, with a comparison to similar users in terms of number of family members. This information is crucial for the determination of the flexible part of the pay-as-you-throw (PAYT) tariff implemented in Bassano. The friendly and easy-going tone of the messages maintained the users’ attention on the topic of waste sorting, stimulating them to improve their behaviour.
Participants who interacted consistently by replying to the messages participated in a lottery for vouchers to spend in local shops.
The surveys and analyses conducted demonstrated that users enjoyed the initiative very much and improved their environmental performance by reducing the amount of unsorted waste delivered!